International tourism will already hit a new all-time high this year and is heading for further growth in the 3-5% range in 2011, according to ITB’s latest World Travel Trends Report. Tourists around the world are still being careful with their money, however.
The world’s hotels and accommodation industry will see a good recovery this year in volume terms but not quite return to growth yet, the World Travel Monitor results showed.
After a 7% drop in total room nights in 2009, volumes will rise 5% this year to 5.7 billion nights. The key trend is that people are travelling again but taking shorter trips. Hotel prices are rising again as demand returns strongly but trends are very divergent around the world, according hospitality research company STR Global.
Room yields (revenue per available room) are rising in Asia and improving in Europe after a sharp drop over the last two years, Konstanze Auernheimer, director of marketing & analysis, commented at the World Travel Monitor Forum.
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