The Millennial paradox: why speaking to Millennials means getting personal

Gen C Traveller

Millennials are ambitious but lazy, hyper connected but self-obsessed, extremely confident yet highly insecure, optimistic yet worried about the future. Where to start when you need to engage them?

This week I’ve been at Youth Marketing Strategy 2015 in London and this two-day event has given BarclaysLifeSkills2a massive amount of insight into how youth are the most amazing group of consumers to work with, and yet increasingly difficult to reach with a generic marketing campaign. By participating in YMS 2015 it was great to move out of the travel sphere for a change and discover the latest general consumer trends being led by the UK’s youth population. The UK is globally respected for its creative marketing industry, so it was great to hear from experts at the top of their game.

Actually, let’s forget the fuzzy concept of ‘youth’ (something many in the travel industry are just catching up with)…

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