MEXICAN TOURISM UNCOVERED

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To build a tourism strategy that lasts and that works for all, you have to be realistic in analysing what works and what doesn’t. In the second of this ‘‘Uncovered’’ series of reports, experts at TOPOSOPHY lift the lid on tourism trends in Mexico and make an honest, frank assessment of the top priorities for government and business in the country today.

Domestic and international tourism in Mexico is continuously growing. The tourism industry growth continues to ride higher than the average national GDP growth and investment in the tourism sector is pouring into the country as the main source market, the United States, recovers from the global financial crisis.

Nevertheless image remains the main concern as incidents relating to organised crime continue to affect parts of the country and Mexican citizens have mobilized to demand more security as mid-term elections approach (Summer 2015). As this report will explain, the media often reports a distorted view of the reality of daily life in Mexico. Furthermore, Mexicans’ views of their own country can often be subject to an inferiority complex or over-influenced by current events.

Discover TOPOSOPHY’s take on the current state of Mexican Tourism in this candid report that aims to provide an external view and an independent perspective on how a tourism industry with high potential can deliver for the country in the future.

6 inconvenient truths about Smart Cities

Originally posted on The Urban Technologist:

(When cities forget about people: La Defense, Paris, photographed by Phil Beard)

(I recently took the difficult decision to resign from IBM after nearly 20 years to become IT Director for Smart Data and Technology for Amey, one of the largest infrastructure and services companies in the UK, and a subsidiary of the Ferrovial Group. It’s a really exciting opportunity for me to build a team to create new Smart City services and infrastructures. If you’d like to work in the Smart Cities field, please have a look at the roles I’m hiring for. I’ll be continuing to write the Urban Technologist, and this seemed a good point to share my view of the current state of the Smart Cities movement.)

The last year has shown a huge acceleration of interest and action in the Smart Cities market – in the UK, and around the world. What has long been…

View original 4,783 more words

DESTINATION MARKETING TRENDS TO WATCH IN 2015

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Here at TOPOSOPHY we believe that you can only take the best decisions when you can see the bigger picture – so we’re starting the New Year with in-depth analysis of the biggest trends emerging in global tourism and
marketing.

Will the Apple Watch break new ground where other tech wearables have failed to do so?

Will this be the year when we see Airbnb take the leap and merge with a major online travel agent?

Will we ever reach ‘peak selfie’?

Will DMOs take more initiatives in community and economic development?

Discover our top 15 travel trends for 2015…

Want to know more about TOPOSOPHY? Find out here.

THE SHARING ECONOMY IN TOURISM AND THE HOSPITALITY SECTOR

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LESSONS FOR TOURISM DESTINATIONS AND BUSINESSES

In recent years, the sharing economy has begun to transform many aspects of life. It is enabling individuals, companies and communities to re-imagine how they live, grow, connect and operate sustainably. Tourism has emerged as one of the leading sectors for growth in the sharing economy as visitors and residents share homes, cars, boats, four course meals and a whole lot else.

As the sharing economy has ballooned to attract users and providers of all ages and walks of life, it’s clear that sharing someone’s apartment or car isn’t always just about saving money. A multitude of drivers have pushed sharing to become the mainstream practice that it is today and there are many lessons that tourism destinations and businesses can learn from that as they grapple with reforming laws to keep consumers safe, and competition fair.

In the coming weeks you’ll be able to learn more as TOPOSOPHY’s experts release a groundbreaking report called The Sharing Economy in Tourism and the Hospitality Sector with lessons to be learned on all sides and many opportunities to share opinions as TOPOSOPHY plans Sharing Economy Workshops across Europe in 2015.

Here’s a sneak preview of the report. Enjoy!

http://prezi.com/embed/vksv9h6bhnxn/?bgcolor=ffffff&lock_to_path=1&autoplay=0&autohide_ctrls=0&features=undefined&token=undefined&disabled_features=undefined

THE WHOLE PLACE, NOT JUST THE DESTINATION

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Are you wondering where the name ‘TOPOSOPHY’ comes from? Viewing a destination through a narrow lens, it’s easy to fall into the trap of presenting a destination in terms of its tourism activity today, rather than what it could offer tomorrow. TOPOSOPHY likes to do things differently. We take a step back and study the whole place (‘topos’ = place in Greek) with a critical but enthusiastic look at where the destination sits compared to its competitors, both near and far. The result for our clients is the choice of a totally integrated range of services including destination strategy and planning, place marketing & branding, market intelligence, trade marketingpolicy advice & government support among many others.

WE’VE REBRANDED

WELCOME TO TOPOSOPHY

“TOPOSOPHY” set to become the leading integrated destination marketing agency in Europe.

Aiming to become the leading integrated destination management & marketing agency in Europe, TOPOSOPHY is celebrating its official launch today (30/10/2014) as a new corporate entity offering a full range of specialized, end-to-end solutions in destination management & marketing. With a broad network of experts around the world, the company is well-equipped to work with a diverse clientele base within the travel and tourism industry using an innovative approach, flexible operations and fully committed partners at all levels.

TOPOSOPHY is the totally reengineered and rebranded entity derived from ABOUTOURISM Destination Consultants. Founded in 2010, ABOUTOURISM has already received several distinctions in the consultancy arena. In just over four years, the company’s portfolio has boasted high-level projects and a global network of associates from some of the industry’s leading brands.

TOPOSOPHY’s CEO Manolis Psarros explains: “Having a clear overview of the international industry developments and the changing needs of our clients, we decided it was time to put our flexibility in practice and take a truly bold step. Over the past few months we have worked hard to redesign our entire set of services, and truly enrich our strategically driven solutions to make sure that we offer our DMO, tourism board, hospitality, airline, tour operator and all tourism industry clients,  top notch, creative and effective solutions with measurable results”. “We’re now drawing on a much broader base of expertise from across the globe, and that’s going to give a big boost to the services we offer” he added.

TOPOSOPHY’s top digital applications and marketing offering is powered by the ATCOM Group of Companies, the leading web agency in the Greek market, with an extensive project portfolio and unrivaled experience on the creation of portals, e-Shops and web and mobile applications. As a Business Unit of ATCOM, TOPOSOPHY will share resources with the whole group of ATCOM Companies & Business Units (ATCOM/Mindworks/UXLab) in web development and digital marketing services, enabling brands to obtain the visibility they need with a focus on delivering perfect integrated digital experiences.

“‘Toposophy’  means gaining an understanding of the whole place, not just viewed through the narrow view of a destination. That’s why we make the effort to understand the latest industry conditions, engage partners and the local community so that we can reveal a destination’s uniqueness in every form; online and offline. That’s the surest way to plan for a tourism destination’s future” explains Manolis.

TOPOSOPHY’S services focus on offering complete solutions in the following areas: destination strategy & planning destination marketing & branding, market intelligence, trade marketing, policy advice & government support, events & workshops, website & mobile solutions, content & social media marketing, performance marketing & search services, tailor-made to every destination’s distinct needs.

We are strategists and we have an in-house team of more than 150 designers, developers, imagineers, marketers, tourism consultants and magicians along with an elite international dedicated network of hand-picked associates and ensure that everything is possible!

Whether we have worked together in the past or not yet, or you simply want to tell us how much you just love our new website (we certainly do!), get to know us better by scrolling through each section and discover our ready-made reports, white papers, case studies and future plans.  Connect with us on Twitter, Facebook or LinkedIn or talk directly to one of our destination management & marketing experts on +30 2102419654 or email (info@toposophy.com).

Sharing Economy & Tourism

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More and more destinations around the globe gradually become aware of the influence that the growing start-ups of the sharing economy have upon them. We refer to a fascinating thematic area, which involves so many different issues such as the changing perceptions of new demographic groups about the nature and quality of travel-related services, the reaction of destination authorities according to the cultural and political context of each place, the regulations that could contribute to the establishment of a level playing field for all stakeholders involved, and several others.

In fact, About-tourism has been monitoring this trend for quite some time and today we are ready to announce the conduct of a research concerning the influence of the sharing economy in tourism and hospitality industry in Europe. Our key objectives are to explore what trends and factors have led to the emergence and expansion of this new phenomenon in the field of tourism as well as to emphasize on those opportunities and challenges international destinations are facing in trying to integrate such activities into the economic and social fabric of their areas.

Accordingly, we are excited to invite members of the start-up community in the field of tourism along with tourism industry leaders and destination authority officials to provide their valuable insight through the online questionnaires of About-tourism. This integration of viewpoints will allow our research team to expand the scope of research and made valid statements about current trends and future prospects.

We estimate that it takes approximately 15-20 minutes to complete the survey, so if you feel you can to contribute to this project please click on the link below that corresponds to your group of stakeholders, or cut and paste the respective URL into your browser to access the questionnaire.

1st Questionnaire – Sharing-Economy Start-Ups:

https://www.surveymonkey.com/s/startupssurvey

2nd Questionnaire – Tourism Industry Associations & Private Sector Leaders:

https://www.surveymonkey.com/s/tourismindustrysurvey

3rd Questionnaire – Destination Authorities:

https://www.surveymonkey.com/s/destinationauthorities

Your input is very important to us and will be kept confidential. Furthermore, we will send you a report of the main findings and conclusions after completion of the project hoping to stimulate a vivid debate about ongoing development in Europe and elsewhere. Stay tuned!

We’re Hiring!

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@boutourism is an international, boutique destination development & marketing consultancy offering specific solutions & implementation support in every stage of the destination’s development, management and marketing process. Our elite team of destination experts and tourism professionals combines extensive experience as practitioners, managing operations, with many years of consultancy experience working for DMOs and related organisations around the world.

By recently becoming a business unit of the ATCOM group, @bout tourism can also provide integrated marketing solutions, ranging from Marketing strategy and planning to Web Design and development and a full suite of Digital Marketing services, for Destinations, Tourism Associations, OTAs and Travel/Hospitality Organizations around the world.

We are now looking for an Integrated Marketing Manager to play a key role in the expansion of the company  in new markets and new services. The Integrated marketing manager should have experience in destination & travel marketing, be acquainted with digital marketing and social media and have a passion to grow at an international level.

 Desired Skills and Experience

Corporate Development

  • Assist in strategic planning, implementation and delivery of the corporate marketing plan that complements the overall corporate strategic direction and brand.
  • Build new and maintain corporate relationships with key international and national industry players.
  • Liaise and network with a range of stakeholders including clients, colleagues, associates and partner organizations;
  • Locate/propose potential business deals by contacting potential partners;
  • Handle corporate communication with company associates, partners and clients, according to needs.
  • Monitor competitor activity.

Campaign Management

  • Manage the development and implementation of integrated marketing programs for the @boutourism clients.
  • Develop e-tourism platforms, including websites, and constructing business databases by liaising with Web Designers,  developers and UX experts
  • Work with all travel/tourism-related clients to explore and identify ways to integrate offline and online media into business strategies and marketing campaigns.
  • Develop online content for clients’ social and digital platforms, including messaging, posts and other editorial content.
  • Manage the production of online/offline marketing materials
  • Manage marketing budgets & evaluate marketing campaigns;

Events & Workshops

  • Run training courses to encourage networking and economic growth in the tourism industry.
  • Set up and attend tourism fairs and travel trade workshops.
  • Organize and attend events such as conferences, seminars, receptions and exhibitions;

Desired skills

  • Bachelor/Masters Degree in Tourism or Marketing
  • 3-5 years in Tourism/Destination Marketing ideally working with Digital media
  • Ability to multi-task
  • Proactive mindset
  • Ability to work with international clients on various projects

Please apply via linked @ http://linkd.in/WHac3q

Tourism on the Rise Globally

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International tourism continues to grow above expectations, supporting economic growth in both advanced and emerging economies. International tourism generated US $1.4 trillion in 2013 while tourism arrivals at an international level also grew by 5% reaching 1087 million last year. Growth in international tourists last year was equal to growth in income generated by over one billion tourists that traveled the world in 2013, for business, leisure, visiting friends and relatives or other purposes.

Among the 25 largest international tourism earners, receipts saw double-digit growth in ten destinations: the United States (+11 percent), Macao (China, +10 percent), the United Kingdom (+18 percent), Thailand (+28 percent), Hong Kong (China, +21 percent), Turkey (+13 percent), India (+13 percent), Japan (+23 percent), Greece (+15 percent) and Taiwan (+12 percent), according to UNWTO World Tourism Barometer.

U.S.

The U.S. specifically is on track to exceed the tourism goal of 100 Million Visitors by 2021, as unveiled in the nation’s first-ever National Travel and Tourism Strategy (NTTS) by President Obama in May 2012.

Two years later, the United States is on pace to not only meet its goal, but to exceed it, according to the U.S. Travel Association, which last month published an NTTS progress report showing that in the past two years the nation has achieved a 5.5% annual growth rate in international travel and tourism. Given the president’s target, the United States should have added 6.2 million new international visitors in the last two years; instead, it’s added 7.1 million.

Despite a slow but steady economic recovery, it wasn’t until last year that Americans picked up the pace of their leisure travel, according to a new consumer travel report from PhoCusWright.

It’s “U.S. Consumer Travel Report Sixth Edition” found that consumers have finally moved on from the recession. 65% of consumers took at least one leisure trip in 2013, compared to 63% in 2010, 62% in 2011 and 61% in 2012. In the pre-recession year of 2008, some 70% of consumers took leisure trips.

The two market segments that registered the biggest spikes in travel were families with children under age 18 and travel parties of two adults, couples or otherwise. Family travel grew to 36% last year, up from 31% in 2012, while travel by two adults rose from 53% to 57% last year, according to the same report.

Europe

In Europe, the world’s most visited region, international tourist arrivals grew by 6% led by above-average results in Central and Eastern Europe (+7%) and Southern and Mediterranean Europe (+6%). This growth exceeds the initial forecast for 2013 and is double the average growth rate of international tourism in Europe since 2000 (+2.7% a year between 2000 and 2012) according to the UNWTO.

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Considering the most important markets for Europe, the European Travel Commission’s ETC latest report ‘European Tourism Portfolio Analysis’,  reports  5.4% growth in foreign visitor arrivals to Europe in 2013, a positive result on top of 4 years of sustained growth.

Traditional European markets remain the key source of international travel, but some emerging markets have recently become important as well.

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As to the growth forecast for the next 3 years, Europe is expected to reach a 3.8% annual growth in foreign visitor arrivals.

The UK, Germany & USA are expected to retain lead positions, accounting for a total of 27% of European travel demand. Russia is forecast to make the 3rd largest contribution to total growth in the next 3 years, while China is less likely to emerge as a big player as an origin market for Europe.

Sources: ETC, UNWTO Tourism Barometer, PhoCusWright