Destination BrandWatch: SOCIALIZE THIS!

VisitDenmark Launches New Social Media Tourism Campaign

VisitDenmark’s new social media tourism campaign makes consumers part of the story as they follow the interactive adventures of Ann and Bill, a virtual couple on a “city break” trip to Copenhagen. The campaign launched a couple of weeks ago with the first of four Ann and Bill viral movies released on YouTube. It continues with Twitter tweets and Facebook status updates from Ann and Bill, and will end with a sweepstakes drawing for a trip for two to Copenhagen in the “Happiest Country in the World” conducted on Ann and Bill’s very own Facebook page.

Tourism Queensland’s Passport to Shine

One lucky vacationer from the US and up to nine friends have the chance to win the Queensland vacation of a lifetime worth up to AUD$100,000 by entering their favorite Queensland experiences into a virtual passport, Shana Pereira, Regional Director for Tourism Queensland, said today.

Facebook’s 500 million users the world over have the chance to win Tourism Queensland’s biggest ever vacation prize by entering the Passport to Shine competition.

“Running from 12 October to 22 November, Passport to Shine celebrates the launch of Tourism Queensland’s landmark new global brand platform, Queensland, Where Australia Shines,” Ms Pereira said.

JTB Using Social Media To Promote Destination Jamaica

The Jamaica Tourist Board (JTB) has been effectively utilising social media and technology as part of its continued marketing thrust to promote and showcase destination Jamaica.

Its latest venture is the ‘Pon Di Road Jamaica’ webseries, aired on the popular video sharing website, You and captures the adventures of a local, newly-wed couple, Stephen and Calee, as they visit Jamaica’s ritzy to roadside local attractions, restaurants, shops, hotels and other places of interest.

Thailand launches medical tourism campaign

The Tourism Authority of Thailand (TAT) will launch its “E-Marketing Campaign for Medical Tourism in Thailand” and website The event will kick off three marketing campaigns that will run through to April 2011 to enhance Thailand’s reputation as the “Global Centre of Excellence For Medical Tourism”.

Cincinnati USA Regional Tourism Network Launches “Livin’ in the ‘Cin” Travel Blog

Livin’ in the ‘Cin, a new blog joining the Cincinnati.Com Blog Network. Published by the Cincinnati USA Regional Tourism Network (RTN), this blog aims to educate leisure travelers about the events, attractions and people that make Cincinnati USA a great destination from the point of view of the people who live, work, play and enjoy the area.

“Livin’ in the Cin” offers insights into great trip bargains, tips on the best way to see the area, and little-known events and attractions that not every visitor may find, but almost everyone will enjoy. Even long-time residents will see Cincinnati USA in a different light, as they discover some of the best things about “Livin’ in the Cin” from the region’s foremost experts on travel and tourism.

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