Destination Brandwatch: Japan, Taiwan, Israel, Puerto Rico, South Australia & Yemen unveil new tourism campaigns


Online Facebook Marketing Campaign by Japan Tourism Agency

Japan Tourism Agency has launched its online interactive facebook marketing campaign for Japan Tourism in Australia, Powder Dash. The Japan Tourism Agency invite skiers and boarders from around the world to take a trip and visit Japan to feel the experience of snow sports through its new online social media campaign on Facebook titled with Powder Dash. The online social media tourism marketing campaign “Powder Dash” is an Facebook app that allow you to carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. As users, you can challenge your friends or compete on the leaderboard.

Taiwan launches 2011 tourism campaign

The Taiwan Tourism Bureau has announced its 2011 marketing campaign, which will feature three key elements: Tour Taiwan 100, Authentic Taiwan and Great Service in Taiwan. Tour Taiwan 100 sees the introduction of over 100 new tours and different experiences on the island. From celebrity spotting to Yulin Puppet Shows, the tours will fall into one of 10 themes: customs & religion, local culture, aboriginal tribes, hot-springs, innovation tours, contemporary culture, hiking, tracking celebrities, eco-touring and biking.  The tours are designed to help visitors maximise their time and make the most of their experiences on the island.

Authentic Taiwan will promote the culture and traditions of Taiwan through four key events, one for each season: Taiwan Lantern Festival (Spring), Taiwan Cuisine Festival (Summer), Taiwan International Cycling Festival (Autumn) and the Taiwan Hot Springs and Fein Cuisine Carnival (Winter). In conjunction with these events, there will also be a number of new initiatives such as ‘Taiwan Tea Adventure’ and ‘Taiwan Night Market Competitions’ designed to promote the other aspects of culture on the island. Source: eTurboNews

Finally, the great service initiative focuses on an even better hospitality on the island, before, during and after tourists’ trips. There will be several new websites, offering more information and insight, as well as shuttle buses, tour coupons and special offers making getting around much easier. Holidaymakers will also benefit from extra special treatment such as a free ‘Easy Card’ for the subways in Taipei and Kaohsiung, free half-day tours for transit tourists as well as prizes for the millionth tourist visiting the country.

Israel touts new tourism campaign on FTV

The Tourism Ministry announced Wednesday that it had launched a NIS 3 million advertising campaign on the Fashion Channel (FTV). The campaign, which highlights Israel as a destination for urban and beachside vacations, features images of good-looking young men and women with picturesque vistas in the background. The campaign includes a tourism image video and marketing clips that present Israel’s tourist sites and entertainment spots. In addition, a calendar will be distributed featuring 12 tourist sites, including Jerusalem, Tel Aviv, Haifa, Masada and the Dead Sea. Source: The Jerusalem Post

Puerto Rico Launches Tourism Campaign In New York

NEW YORK—The Puerto Rican Government and tourism bureau have launched simultaneous campaigns intended to overcome economic challenges by sparking tourism and private investment. “Discover why Puerto Rico does it better,” reads the tagline for the joint tourism campaign launched by the Puerto Rican Governor’s Office and the Puerto Rico Tourism Company in New York on Tuesday.The new tourism campaign launched alongside an aggressive tax incentive plan meant to alleviate economic challenges caused by years of recession, and to encourage private business investment in Puerto Rico. To compliment economic and infrastructural reforms, the Puerto Rican Tourism Company is launching a bold advertising campaign, most visible in a dynamic advertisement in Times Square that features colonial Old San Juan, and Puerto Rico’s tropical rainforest, “El Yunque.”The campaign advertises Old San Juan as a historic gem (“the oldest city in the United States”) and El Yunque as the “only rainforest in the U.S. National Forest Service.” Source: Latin America News Dispatch

South Australia Tourism unveils new geo-location campaign

The South Australian Tourism Commission has unveiled an innovative social media campaign to draw more people to the State‟s renowned winery cellar doors, based on check-in technology and social sharing. The SATC partnered with “Scruffy Gen X wine geeks” The Qwoff Boys to create the Great South Australian Wine Adventure, a platform which integrates Facebook, Twitter, Foursquare and Gowalla. The Great South Australian Wine Adventure initially focuses on Adelaide Hills‟ cellar doors. The Adventure will be rolled out into the Barossa and McLaren Vale before Christmas, with other regions including the Coonawarra/Limestone Coast, Riverland and Clare Valley to follow. A mobile application is also in the planning stages. Source: CampaignBrief

Yemen Launches Biggest-Ever Tourism Campaign in Gulf

Yemen has launched what it says was the biggest-ever tourism campaign in the Arabian Gulf countries. The campaign, kicked off on Wednesday in Qatar’s capital Doha, covers five GCC member states. It coincided with the hosting of the 20th Gulf football cup in the south. Deputy Minister for Tourism Mutahar Taqi said the tourism promotion campaign started in Qatar due to this country’s important role in supporting the tourism sector in Yemen which comes after the oil sector in terms of contributing to the investment boost. The championship, being held in Aden and Abyan, represented a push to develop the tourism sector, he said, denying the last events topped by Al-Qaeda’s threat have affected tourism in the country. “Many visitors continue to arrive in Yemeni cities, putting the unfair media propaganda over the situation in Yemen behind them.”

The security and political situations in Yemen are good, and we urge foreign media to exercise maximum accuracy as to what they report on any thing in our country, he said.

“We also urge the media and those interested in Yemen to introduce Yemen as it is in reality and to avoid distortion.”

Inaccurate reports have hampered tourism in Yemen more than real events did, he said. Yemen has recently taken several steps aimed at improving the tourism sector including the establishment of the tourism security unit and tourism police. Moreover, the Tourism Minister has a number of improvement projects coinciding with the championship aimed at attracting more visitors to Yemen. Earlier this week, Tourism Minister said the revenue from the championship was estimated more than $ 600 million.  source: Yemen Post