We are in the middle of summer- at least at some parts of the world- and it’s time to check out some of the best, worst and funniest tourism destination videos out there!
Destination BrandWatch (Middle East): Tourism Campaigns & Crisis Management
Egypt Celebrates its Revolution with New Tourism Campaign Unveiled at ITB
Egypt launched a global advertising campaign on Thursday with a series of slogans celebrating its recent revolution.
The launch at trade show ITB in Berlin unveiled a variety of new slogans celebrating the recent overthrow of the government, including:
“Welcome to the country of peaceful revolution”, “7,000 years of history and a new era”, and “Tahrir – a square rocks the world”. Tahrir Square in Cairo was at the centre of the protests that deposed former President Mubarak in Febuary.
The campaign will run on TV, in print, online and outdoor, and ally the new slogans to the tagline in use since 2010 – “Egypt, where it all begins”. It will use images reflecting the revolution, including a postage stamp dated January 25, the day the uprising began.
New Egyptian tourism minister Mounir Fakhry Abdel Nour unveiled the campaign at ITB. He said the country expects a speedy rebound in visitor numbers and the year to finish with arrivals close to the level of last year.
Tui Travel chief executive Peter Long told Travel Weekly on Wednesday that he expects bookings to Egypt this year to be about 60% of the level of 2010.
The minister said Egypt had suffered a short-term fall in tourism numbers “due to the current incidents”. But he said he expects “a fast return”, with tour operators and airlines offering full programmes.
Egypt drew more than 14 million overseas tourists last year and aims to attract 25 million a year by 2020.
The Egyptian consulate’s tourism department said in a statement: “Egypt is optimistic about a quick rebound and is looking forward to the pro-democratic change and the new era to go hand in hand with an upturn in tourism.
“Egypt has been the focus of worldwide media attention . . . [now] the primary objective is to quickly get back to the normal level of tourism. All travel warnings have been removed. A lot of tour operators have announced [a] full commitment.
“The peaceful, pro-democratic revolution has brought a fresh breeze to Egypt. Tourism officials will freshen up their marketing measures accordingly, focussing on increased participation at international events and media-marketing activities.”
The new campaign will also include the following slogans: “A new era of hospitality”, “Peaceful change is in the air”, “A peaceful revolution inspires the world”, “The online revolution – made in Egypt”, and “Nothing new here, history is made”.
Read More: www.travelweekly.co.uk
Israel Unveils New Campaign to Differentiate its Image from Regional Countries
With Libya in the throes of chaos and bloodletting, and post-revolution Egypt gripped by uncertainty, Tourism Minister Stas Meseznikov on Wednesday unveiled a NIS 45 million advertising campaign to meant to ensure that potential tourists don’t get scared away from visiting Israel despite the turmoil in the region.
The campaign also aims to encourage tourists who may have otherwise traveled to Egypt, Tunisia, or elsewhere to try Israel instead.
Meseznikov said Wednesday “given the geo-political situation and the blow to the region’s image, the Tourism Ministry is next week launching a series of campaigns worth NIS 45m. in target countries around the world in order to differentiate Israel’s image from the other countries in the region and strengthen it as a safe, accessible and attractive tourism destination.”
Meseznikov’s statement was issued as the minister opened the Israeli stand at the ITB in Berlin, the world’s largest tourism fair.
According to the Tourism Ministry, the campaign will include commercials aired in target countries such as the US, Russia, Germany, UK and Scandinavia.
“The regional crisis represents a challenge and an opportunity for tourism to Israel,” Meseznikov said. “We will work through all the marketing channels with a variety of activities in order to position Israel as an alternative destination for those tourists who, until now, would take their vacations in other countries in the region.
“The Tourism Ministry representatives, working in 17 offices around the world, will expand their activities with local tourism industry representatives to increase traffic to Israel. Activities that have already taken place over the last few weeks in Russia and Ukraine have proven that Israel is seen as an alternative for tourists wishing to travel to the Middle East region,” he said.
Read More: www.jpost.com
Tourism industry, supporters turn to social media to promote Jordan as a safe destination
The tourism industry and supporters of the sector are using Facebook, Twitter, blogs and other social media tools to promote Jordan as a safe tourism destination.
“We do use it and currently we must push more,” Michael Nazzal, chairman of Jordan Federation Of Tourism Associations, said in response to a question on whether industry uses social media to promote tourism.
Stressing the importance of social media, Nazzal revealed that a monthly gathering will be held starting on 20th of this month for social media users, workers in the field and supporters of tourism.
The “tourism support group” and other initiatives by supporters of the sector come at a time when the tourism industry in the country is witnessing a downturn due to the recent unrest in Egypt, Tunisia and Libya.
Meanwhile, Jordan Tourism Board Director Nayef Fayez is becoming more active on Twitter, where he is posting tourism news, information, and even links to blogs speaking about tourism in Jordan.
Despite the recent downturn in tourism, Fayez expressed hope on the JTB website http://www.visitjordan.com that “the region will overcome its volatility and return to stability, and that more people will have the chance to discover Jordan’s countless and priceless treasures”.
The Jordan Inbound Tour Operators Association is also using Facebook where it has a page with up-to-date information about the tourism industry.
Bloggers have also done their share by exchanging information, and delivering the message about the actual situation in Jordan.
Destination Brandwatch: Japan, Taiwan, Israel, Puerto Rico, South Australia & Yemen unveil new tourism campaigns
Online Facebook Marketing Campaign by Japan Tourism Agency
Japan Tourism Agency has launched its online interactive facebook marketing campaign for Japan Tourism in Australia, Powder Dash. The Japan Tourism Agency invite skiers and boarders from around the world to take a trip and visit Japan to feel the experience of snow sports through its new online social media campaign on Facebook titled with Powder Dash. The online social media tourism marketing campaign “Powder Dash” is an Facebook app that allow you to carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. As users, you can challenge your friends or compete on the leaderboard.
Taiwan launches 2011 tourism campaign
The Taiwan Tourism Bureau has announced its 2011 marketing campaign, which will feature three key elements: Tour Taiwan 100, Authentic Taiwan and Great Service in Taiwan. Tour Taiwan 100 sees the introduction of over 100 new tours and different experiences on the island. From celebrity spotting to Yulin Puppet Shows, the tours will fall into one of 10 themes: customs & religion, local culture, aboriginal tribes, hot-springs, innovation tours, contemporary culture, hiking, tracking celebrities, eco-touring and biking. The tours are designed to help visitors maximise their time and make the most of their experiences on the island.
Authentic Taiwan will promote the culture and traditions of Taiwan through four key events, one for each season: Taiwan Lantern Festival (Spring), Taiwan Cuisine Festival (Summer), Taiwan International Cycling Festival (Autumn) and the Taiwan Hot Springs and Fein Cuisine Carnival (Winter). In conjunction with these events, there will also be a number of new initiatives such as ‘Taiwan Tea Adventure’ and ‘Taiwan Night Market Competitions’ designed to promote the other aspects of culture on the island. Source: eTurboNews
Finally, the great service initiative focuses on an even better hospitality on the island, before, during and after tourists’ trips. There will be several new websites, offering more information and insight, as well as shuttle buses, tour coupons and special offers making getting around much easier. Holidaymakers will also benefit from extra special treatment such as a free ‘Easy Card’ for the subways in Taipei and Kaohsiung, free half-day tours for transit tourists as well as prizes for the millionth tourist visiting the country.
Israel touts new tourism campaign on FTV
The Tourism Ministry announced Wednesday that it had launched a NIS 3 million advertising campaign on the Fashion Channel (FTV). The campaign, which highlights Israel as a destination for urban and beachside vacations, features images of good-looking young men and women with picturesque vistas in the background. The campaign includes a tourism image video and marketing clips that present Israel’s tourist sites and entertainment spots. In addition, a calendar will be distributed featuring 12 tourist sites, including Jerusalem, Tel Aviv, Haifa, Masada and the Dead Sea. Source: The Jerusalem Post
Puerto Rico Launches Tourism Campaign In New York
NEW YORK—The Puerto Rican Government and tourism bureau have launched simultaneous campaigns intended to overcome economic challenges by sparking tourism and private investment. “Discover why Puerto Rico does it better,” reads the tagline for the joint tourism campaign launched by the Puerto Rican Governor’s Office and the Puerto Rico Tourism Company in New York on Tuesday.The new tourism campaign launched alongside an aggressive tax incentive plan meant to alleviate economic challenges caused by years of recession, and to encourage private business investment in Puerto Rico. To compliment economic and infrastructural reforms, the Puerto Rican Tourism Company is launching a bold advertising campaign, most visible in a dynamic advertisement in Times Square that features colonial Old San Juan, and Puerto Rico’s tropical rainforest, “El Yunque.”The campaign advertises Old San Juan as a historic gem (“the oldest city in the United States”) and El Yunque as the “only rainforest in the U.S. National Forest Service.” Source: Latin America News Dispatch
South Australia Tourism unveils new geo-location campaign
The South Australian Tourism Commission has unveiled an innovative social media campaign to draw more people to the State‟s renowned winery cellar doors, based on check-in technology and social sharing. The SATC partnered with “Scruffy Gen X wine geeks” The Qwoff Boys to create the Great South Australian Wine Adventure, a platform which integrates Facebook, Twitter, Foursquare and Gowalla. The Great South Australian Wine Adventure initially focuses on Adelaide Hills‟ cellar doors. The Adventure will be rolled out into the Barossa and McLaren Vale before Christmas, with other regions including the Coonawarra/Limestone Coast, Riverland and Clare Valley to follow. A mobile application is also in the planning stages. Source: CampaignBrief
Yemen Launches Biggest-Ever Tourism Campaign in Gulf
Yemen has launched what it says was the biggest-ever tourism campaign in the Arabian Gulf countries. The campaign, kicked off on Wednesday in Qatar’s capital Doha, covers five GCC member states. It coincided with the hosting of the 20th Gulf football cup in the south. Deputy Minister for Tourism Mutahar Taqi said the tourism promotion campaign started in Qatar due to this country’s important role in supporting the tourism sector in Yemen which comes after the oil sector in terms of contributing to the investment boost. The championship, being held in Aden and Abyan, represented a push to develop the tourism sector, he said, denying the last events topped by Al-Qaeda’s threat have affected tourism in the country. “Many visitors continue to arrive in Yemeni cities, putting the unfair media propaganda over the situation in Yemen behind them.”
The security and political situations in Yemen are good, and we urge foreign media to exercise maximum accuracy as to what they report on any thing in our country, he said.
“We also urge the media and those interested in Yemen to introduce Yemen as it is in reality and to avoid distortion.”
Inaccurate reports have hampered tourism in Yemen more than real events did, he said. Yemen has recently taken several steps aimed at improving the tourism sector including the establishment of the tourism security unit and tourism police. Moreover, the Tourism Minister has a number of improvement projects coinciding with the championship aimed at attracting more visitors to Yemen. Earlier this week, Tourism Minister said the revenue from the championship was estimated more than $ 600 million. source: Yemen Post
Size doesn’t Matter! Israeli Tourism Campaign
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