Top 5 AbouTourism Articles for 2013!

As we wrap up 2013, it is time to take a look at some of your favorite and most read articles from this past year.

During this past year, abouTourism offered insights on destination marketing and the latest developments, highlighted the latest trends to shape the industry and shared best practice cases showcasing successful destination development, management and marketing strategies.

It’s been an amazing year and we want to thank each and everyone for your trust and support as we are getting ready for an even more exciting 2014!

These are the Top 5 abouTourism blog posts that we loved most in 2013!

1. Destination Marketing: Social Media Campaigns that Work

#WinterSLovenia

Slovenia, through the Slovenian Tourist Board (STB) has a well developed digital presence promoting the country as a tourism destination. In order to raise awareness of Slovenia as a high class and attractive winter destination, STB launched an innovative winter campaign with the support of abouTourism and Mindworks, and we are excited with the results!

A simple and to the point campaign with easily spreadable content, creating word of mouth, while involving multiple user segments, including locals, professionals, potential travelers and social media influencers.

2. A New Kid on the Block: Black Sea Region & Cruise Tourism

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What does it take for emerging sea cruise destinations to establish themselves in a highly competitive market?

A response provided by abouTourism consultants, as part of a report prepared for the ‘United Nations Development Programme – Black Sea Trade and Investment Programme’ (UNDP BSTIP), is that individual destinations, physically coupled in a large geographical zone, are not going to benefit from cruise passengers visiting these localities unless they set common targets and coordinate their efforts.

3. Integrated, Multichannel Tourism Marketing: Gadgets, Books, Films & more

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When content is king and there are multiple channels to distribute various types of content, how can we make sure that the right message appears at the right people at the right time?

Today that travelers are using a combination of offline/online sources and platforms throughout the travel buying cycle, it is crucial to develop integrated, multichannel marketing campaigns as a result of proper strategic planning. Right content at the right time means appropriate messaging per channel, smartly using available tools which will all come together to complement the overall destination brand.

DMOs are called to utilize any given opportunity to pull their audience deeper into the destination’s brand, by being active content distributors, combining traditional promotional tools and marketing activities in smart ways which place excellent content where their target market is.

4. Destination Marketing: Use Your Babies, Bananas & more

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As a fact, major events can have a major impact on the visitor economy of their host destinations, but it is up to the destination tourism authorities to set how much. It is also up to the destination to think outside the box and try to capitalize on every single – or set of- strength and assets it has to support its tourism marketing efforts. In a few words….Go bananas…

When the royal baby was born, we took a look at how UK tourism agencies approached this special event to capitalize on the world wide interest, marketing the royal birth and the whole destination at the same time.

5. Effective B2B Destination Marketing-Travel Trade Workshops

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A case study of destination-focused travel trade Workshops organization for the City of Athens.

Within the framework of the City of Athens’ development and tourism promotion action plan aiming to highlight Athens in the international tourism market, the Athens Development & Destination Management Agency (ADDMA) reached a cooperation agreement of strategic importance with the European Tour Operators Association (ETOA)The agreement sees to the establishment of a series of annual B2B workshops under the name Travel Trade Athens.

The agreement signed with ETOA, has a dual purpose for the tourism product of Metropolitan Athens and the destination’s efforts to strengthen the international image of Athens in the global tourism community. Firstly, this is the first intervention of such scale and importance after many years and with partner one of the most dynamic institutions in the European market, who trusts the city and its formal structures, such as the ADDMA. Secondly, it makes evident that Athens, as a city break and business destination, continues to be a very interesting and attractive option with promising growth prospects.

Stay tuned for more!

Tourism Campaigns on Facebook. Like this!

Tourism Ireland launched Irish-themed Facebook game

Tourism Ireland is hoping to exploit the phenomenal popularity of social networks in the weeks ahead by convincing more than 100,000 people to play an Irish-themed Facebook game which it launched on St Patrick’s Day.

The Ireland Town game allows Facebook users to create an “idyllic town in Ireland” with the help of a virtual tour guide called Sally. Once they have Irish utopia created, Facebook users can then explore iconic sites and attractions around the country without leaving their couches.

After certain challenges are completed, players can progress to the next level of the game and those who make it through all the levels will be in with a chance of winning a real world prize of a holiday to Ireland.

Tourism Ireland is hoping that playing the game will bring the Irish holiday experience to life for potential visitors – albeit without the rain – and they will be tempted to swap the virtual for the real and come to Ireland to spend hard cash in the months ahead.

Fans can progress faster if they convince their friends on Facebook to sign up and the tourism authority has expressed the hope that “the incredible viral effect of social games” will see up to 100,000 people playing Ireland Town over the coming weeks.

It is aiming to ape games like FarmVille and CityVille which are hugely popular with Facebook users with nearly a quarter of users in the US and Britain playing social games at least once a week.

“It is a unique promotional tool and a first, as no other national tourist board had done this before,” said Mark Henry, Tourism Ireland’s central marketing director.

Source: www.irishtimes.com

Visit Britain launches Facebook app targeting Generation Y travelers

Tourism body VisitBritain has launched a Facebook app targeting Generation Y travelers encouraging them to visit the UK via a personal treasure hunt that takes place on the social network.

VisitBritain has partnered with STA Travel, Travel CUTS and Transat Holidays to launch the app, called Unite the Invite, which is only available to Facebook users in America, Canada, Australia and New Zealand.

The app, which was created by Albion, involves a competition to match two Facebook users via the social network. Users register with the app, upload their picture and wait for a “match” with another Facebook user.

Users are then given a virtual invite to the UK, which is split between themselves and their “match”. Users then post the picture of their ‘match’ on their wall, and ask their Facebook friends to share the picture in order to try to find their competition partner through the social networking site.

The fastest pair to find each other will win a trip to London, Manchester, Liverpool, Glasgow, Edinburgh or Cardiff.

Laurence Bresh, director of marketing, VisitBritian, said: “The idea that we’re all connected by six degrees of separation has intrigued people for generations.”

“This campaign attempts to prove that theory. And, to our knowledge, no other tourist board or travel agency has taken this approach to engage students and young professionals.”

Sourcewww.marketingmagazine.co.uk

Tourism Australia and Quiksilver launch Facebook competition

Tourism Australia and Quiksilver have announced that they have launched a Facebook contest, “Surf, Sun and Social Networking in Australia,” that will send one lucky winner to Australia to be the official blogger for the 2012 Quiksilver Pro Gold Coast.

Beginning March 14 and ending April 8 contestants will have the opportunity to upload their best adventure photo to either Facebook.com/AustraliaWorkandPlay or Facebook.com/Quiksilver and describe in 100 words or less what they think is the best adventure Down Under. Whether it’s hiking in search of wildlife, on a quest for the perfect break, or discovering a new world underwater, Australia’s got it all. And for those who aren’t familiar with Aussie adventures, they can get inspired by visiting Australia.com or Quiksilver.com. The winner will be determined by who has the most “likes” at the end of the contest period.

“There’s nothing like an Australian adventure,” said Daryl Hudson, vice president, the Americas for Tourism Australia. “From our iconic beaches, to our world-class cities and of course our native wildlife, the winning blogger will be on the front lines of some amazing experiences.”

The winner will receive a two-week trip to Australia including round-trip international economy airfare from Los Angeles, Dallas, San Francisco, or New York to Australia; one week in Queensland attending and blogging from the 2012 Quiksilver Pro, and vacation and blogging for one week in another Australian state of their choice.

“The Quiksilver Pro Gold Coast is the premier surf event in all of Australia and the kick-off to the world tour every year,” said Eddie Anaya, Marketing Director of Quiksilver. “It’s exciting to partner with Tourism Australia to offer one of our fans a behind the scenes experience where they get to blog and rub elbows with the best surfers in the world at one of Australia’s legendary surf breaks – Snapper Rocks.”

Source: www.breakingtravelnews.com