TRAVELSAT Survey-Improved Visitor Feeling of Security in MENA destinations

TCI Research reports signs of improvement in the feeling of security amongst visitors in Middle East and North African destinations.

Based on its reference TRAVELSAT© survey benchmarking international tourists’ satisfaction, the research agency indicates a provisional Safety Feeling Index at 57, which remains below the global TRAVELSAT norm (143) but is comparable to the level reached before the social events took place in these regions.

TCI Research also reports that 9% of tourists in MENA destinations have been in a situation to complain following a negative experience with their safety vs 6% in other world regions in average.

Technical note: provisional TRAVELSAT© 2011 results based on a global sample of 15 000+ interviews of international leisure and business tourists from 30+ markets. The TRAVELSAT© Index is a proprietary scoring based on tourists’ opinion.

Olivier Henry-Biabaud, CEO at TCI Research comments: « This trend needs to be confirmed but suggests that tourists’ feeling of security in MENA destinations has reached back an “acceptable” level for visitors. Other satisfaction Indexes tend to show that travelers also appreciate hospitality efforts provided both by tourism professionals and local people in these regions. The safety feeling is today in the top 3 criteria mostly impacting all destinations’ competitiveness and reputation: positive or negative word of mouth conveyed by recent travelers will play a vital role in recruiting new visitors in the short term, especially in destinations like Morocco, Tunisia and Egypt.”

About TRAVELSAT Competitive Index©:

TRAVELSAT© Competitive Index is the reference, global and independent survey benchmarking international tourists’ experience and satisfaction in a standard way for all destinations, markets and traveller segments. It monitors 80+ Satisfaction Indexes for over 200 destinations, markets and segments, based on representative opinion of tourists who experienced the destination. Awarded in 2011 by the UNWTO for its major contribution in tourism governance, TRAVELSAT© provides a innovative instrument for all national, regional and local tourism stakeholders willing to improve their competitiveness in a global and complex international competitive environment. TRAVELSAT© data are collected, controlled and provided by TCI Research, an independent research agency dedicated to survey-based tourism competitive intelligence.

More information available on www.tci-research.com

abouTourism is the exclusive representative of TRAVELSAT© Competitive Index in Greece & SE Europe/Eastern Med Destinations. For more information you may contact us at: info@abouTourism.com or  (+30) 210 8941610.

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