“Jordan is Beautiful” for Jordanians as well
Jordanians planning to spend their vacations in the country can avail of discounted offers at tourism sites across the Kingdom under the “Jordan is Beautiful” campaign that was launched in April.
Organised by the Ministry of Tourism and Antiquities in cooperation with the Federation of Tourism Associations, the campaign will provide offers all year-round, according to Minister of Tourism and Antiquities Haifa Abu Ghazaleh.
The campaign provides 26 programmes with the aim of promoting domestic tourism and encouraging Jordanians to spend their holidays in the Kingdom. Abu Ghazaleh noted that information about these programmes can be viewed on the ministry’s new website http://www.tourism.jo.
Ministry of Tourism Secretary General Issa Gammoh noted that the programmes will be reviewed every two months and a new list of programmes will be announced. He added that the ministry is currently working on a project to develop services in tourist sites. “We want to establish an administration to run tourism sites through conducting surveys to define the required services at each site to be implemented through investors,” he said.
Gammoh explained that investments will be open to interested local, Arab and foreign investors. Meanwhile, Shafiq Hayek, head of the Tourist Transportation Association, said the association is committed to providing sufficient means of transport for the campaign. He noted that in case of any shortage due to outbound tourism, the association will rent vehicles from other companies.
British Columbia’s “Don’t miss a moment” campaign
The BC’s ‘Don’t Miss a Moment’ new tourism marketing campaign encourages North Americans to visit B.C. this spring and summer. It focuses on the key markets of B.C., Washington State, Alberta, Ontario and California and runs until the end of September.
The campaign uses online and print advertising and search engine marketing to guide people to special offers, trip ideas and itineraries on HelloBC.com. It also uses social media, travel media relations and partnerships with online travel agencies like Expedia and Travelocity.
The campaign features ‘B.C.’s Great Vacation Giveaway,’ a contest that offers people a chance to win a personalized B.C. vacation worth $20,000. A 30-second television spot will also air across the province, showcasing B.C.’s wide variety of vacation experiences. The spot is designed to encourage British Columbians to travel within the province and enjoy provincial parks this summer during BC Parks’ 100th anniversary celebrations.
B.C. residents make up the single largest group of travellers in the province and represented roughly 52 per cent of all travellers within B.C. in 2009.
Pat Bell, Minister of Jobs, Tourism and Innovation: “We are committed to supporting a strong tourism industry in our province, which means jobs for British Columbians – and that’s good for B.C. families. This campaign builds on the increased attention B.C. received as a result of the 2010 Olympic Games and promotes all the regions of the province. This year we are putting an increased focus on special offers and trip ideas for travellers, which will promote B.C. as an affordable destination and motivate people to visit.”
Fraser Coast launches Staycation scheme
Fraser Coast Regional Council has announced a partnership with media supporters the Fraser Coast Chronicle and Channel Seven to promote the highly successful Fraser Coast Staycations scheme.
During a 25-week period, starting May 2011, the region’s two largest media outlets will support Council’s marketing initiatives by implementing a $100,000 multi-media campaign to boost the Fraser Coast economy. The Fraser Coast Chronicle and Channel 7 are jointly providing the campaign free of charge to the Fraser Coast.
Supporting editorial, multi-media coverage and an extensive advertisement series will help raise consumer awareness of Fraser Coast Staycations and increase resident sign up and business take up of the scheme.
Staycations rewards residents for spending locally by offering discounts and deals from regional businesses and attractions. It offers residents generous incentives to holiday, shop and dine locally and encourages visiting friends and relatives to lengthen their stay and spend more while in the region.
Fraser Coast Mayor Mick Kruger says the Fraser Coast Regional Council initiative is becoming a major economic driver for this region.“Staycations provides all regional businesses – not only the tourism industry – an opportunity to leverage off a proven formula that provides benefits for all,” Cr Kruger said. “It helps stimulate regional business by encouraging residents to explore and spend in their backyard.” “Staycations is a win-win for both Fraser Coast businesses and residents as it allows local businesses to promote their products and services through great deals that encourage residents to holiday and shop locally.”
Council’s revamped Staycations “locals” campaign has had an extremely successful start. In just a few short weeks of the campaign there have been over 4,470 new registrations bringing the membership to more than 10,000 active cardholders. In addition, over 10,000 visitors to the campaign website have accessed 61,000 pages of information on regional businesses and their special Staycations offers.
Related link: Check out what we wrote a year ago: