The UK Government’s new strategy for tourism was published last week.
The government’s aim is to help the tourism industry achieve its potential for growth in three ways:
- by creating a sustainable new model for destination marketing and management, on the back of the London 2012 Olympics and the series of other major events which the UK is due to host over the next few years
- by supporting and promoting domestic tourism and therefore boosting domestic visitor expenditure
- by providing a platform which will help to raise the sector’s productivity and performance, so UK tourism can compete more effectively in an increasingly crowded international market.
Take a moment and check out Visit Britain’s CEO, analysis at http://www.visitbritain.org/Blog/post/2011/03/04/Tourism-strategy-launched-by-Government.aspx