PATA partners with World Centre of Excellence for Destinations

The Pacific Asia Travel Association (PATA) has partnered with the World Centre of Excellence for Destinations ( CED ) to help our member destinations achieve sustainable tourism practices and reach their maximum tourism competitiveness potential.

PATA has always encouraged and propagated the concept of sustainable tourism to its member destinations. Increasingly, people are travelling beyond geographical boundaries and cultural barriers. In order for our planet to flourish, the need of the hour is for all of us travel industry professionals to balance environmental considerations with the economic impetus that tourism brings in its wake.

PATA is therefore exceedingly pleased to announce with CED a very special offer that will allow our members to evaluate their destinations using CED ‘s System of Measures for Excellence in Destinations (SMED) program. SMED provides a series of tools allowing destinations to enhance their competitiveness and substantial development of tourism, thereby optimising the social and economic benefits to the local community.

The SMED allows partner destinations to build further upon their metiers and identify the key issues that require to be addressed. In today’s fiercely competitive global tourism market, such information can give destinations a much-needed competitive fillip. The Association is further pleased to state that this initiative is being offered at a very special rate for PATA members’.

The SMED focuses on short as well as long-term goals and takes between six-eight months to implement.  The evaluations are done either by academics holding doctoral degrees, or tourism professionals with recognised expertise. Care is taken to ensure their credentials are carefully matched with the destination’s unique characteristics and requirements.


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