Creating a place brand calls for collaborative research to design an effective strategy, a high level of community & stakeholders engagement and a strong political will to implement it. When it comes to tourism and destination branding it’s all about ”creating a sense of place and telling a story” (Tom Buncle).
In this second part of the Destination Branding Workshop we analyze in brief the real facts, challenges and solutions on the place branding strategy through a tourism perspective. Enjoy the slideshare presentation and feel free to make your comments.
Click here for PART ONE: Defining the Concepts & 9+1 Brand-Building Principles