Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy, attract visitors and investments.

Destination Branding is back in fashion as cities and countries all over the world pursue image makeovers designed to help them stand out in the weak global economy, attract visitors and investments.
Hi!
Thanks for this post – this is really interesting. I looked at exactly the same topic for my final year dissertation, and I looked into the same issues of branding. I found that it’s a lot to do with the local stakeholders (businesses, people etc) and how they are involved in the development and implementation of the brand to whether it can have a chance at succeeding or not.
Look forward to the rest of your workshop posts!
Amanda
Glad you found it useful. Feel free to share a snapshot of your dissertation on the comments section.
Great to learn from these posts! Looking forward for more!
Hi,
I have referenced this blog post in my blog post Destination Branding – standing out from the crowd
at http://prescottazinsights.wordpress.com/2010/10/25/destination-branding-standing-out-from-the-crowd/
Jack
Hi & thanks for the reference – I really liked your post – plain & simple for everyone to understand. manolis
I could only see part one.
Your circle model misses 3 key elements – research, measurement & customers.
Research is critical to the development of a destination brand, especially if tourism is to be the key driver.
Many thanks for your comments & interesting article.
I wouldn’t use the term ”misses” since the first two elements (research & measurement) are fundamental for every part of the circle while the third one (customers) is at the core but not compatible with the flow of the this circular model.
Moreover, both research & customers (internal & external) are successfully pointed out on the 9+1 Brand-Building Principles part of the presentation
PART B (Creating a Place Brand) will be published next Monday – Stay Tuned!
Thanks for the insights into your interpretation of Brand principles, and i too am pleased to hear that part two is coming soon!
Thanks for your comments.
Click here for PART TWO: Creating a Place Brand
and read more about Destination Branding Strategies in Action at:
New Zealand: From Fuddy-Duddy Destination for Émigrés to Funky Hotspot for Adrenalin Junkies
Colombia: From Pariah State to Progressive Economy
Great workshop,
Good reminder that it is a never ending process.
Regards,
Tirso
This is really a distilled and properly sifted intellectual and practical presentation. Thanks so much for sharing this to a greater audience.
Very nice… got actual definition of destination branding concept. Its nothing but self shaping rather then using marketing tools.
Thanks Manolis.