Emotional Marketing & Destinations: Breathtaking Athens

Breathtaking Athens, the official DMO for The City of Athens,Greece  produced a short viral film to promote Athens as a tourist destination to a global audience. The film reveals a wide variety of city locations in a poetic way.

The concept of a roving bubble, representing moments of inspiration of visitors, the ever changing character of the city and of breath ‘taken away’. The bubble takes the viewer on a journey through well known parts of the city, as well as some secret spots.

The images are all genuine shots of the living city and the bubbles were created by ‘Krazybubbler’, Emil of performance artists Banialuki. Living Projects worked with Soundlens to create an original score for the piece, performed by Josh Crocker and Craig Scott.

The film is going to be part of a global web campaign and will be displayed on screens at Breathtaking Athens information points for tourists around the city. The film is viewing on Youtube and has been feature in Creative Review.

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