More and more Destination Management Organizations (DMOs) tend to adopt 1st person storytelling marketing campaigns instead of traditional one way communication with uninspiring slogans & boring promotional texts. Peer 2 Peer Web applications seems to create viral effect much faster & more efficient than conventional media applications. Aussies show us the way with the Best Job in the World Campaign & now more and more destinations are following the trend. See examples below.
Only Vegas – What’s Your Excuse!
Bharat Nalluri Introduces The Bahamas 14 Islands Film Challenge
Stories of Hawaii – The People of Hawaii Would Like to Share their Islands with You
Thailand – Ultimate Thailand Explorers Video
California Calling – BE IN OUR AD AND BE TREATED LIKE A STAR