2010 brings new challenges to the global tourism & travel industry. abouTourism went through the most popular articles & studies and collected the major trends for 2010. Please feel free to send more web links & resources referring to tourism & travel trends.
Latest Trend: Statistical Survey Report on Internet Development in China
A new report recently released by the China Internet Network Information Center reveals that online travel booking in 2009 increased 77.9 percent, a growth rate that exceeds online shopping (45.9 percent), online banking (62.3 percent) and e-mail (29 percent).
Read the full article at:
By Sector
Hospitality
- China: cautious optimism and focus on domestic tourism.
- Stronger U.S. Forecast For 2010, 2011
- Hoteliers are considering exciting new Internet marketing formats in 2010: study
- 2010 European Hospitality Outlook Survey
- Mastering Internet Marketing in 2010: Results of the 4th Benchmark Survey on Hotel Internet Marketing
- Lodging experts see U.S. hotel rates falling in ’10
- Conference attendees find signs of improved hotel performance
- Why hotels are not recovering any time soon
- Five Green Business Trends For 2010
- Hospitality 2010: Four ‘mega-trends’ to shape the future. Click here for the full article.
- 2010 The Year of Direct Sales and the Independent Hotel. Click here for the full article.
- Travel and Tourism Trends for 2010. Click here for the full article.
- Intercontinental Hotels Group Predicts 2010 Travel Trends. Click here for the full article.
- Key Trends in Tourism: Predictions for 2010. Click here for the full article.
- Top ten online marketing resolutions for hotel marketers in 2010. Click here for the full article.
- Bed&BreakfastWorld/Key Trends in Tourism: Predictions for 2010. Click here for the full article.
- Top 10 Revenue Management Opportunities for 2010. Click here for the full article.
Tourism & Leisure
- Benchmark names its top ten meeting trends for 2010
- Survey: ‘parents calling for outdoor play’
- Top Trends in Leisure Tourism In 2010
- Tourism and 2010 – What’s coming?
- The business tourism sector gets some attitude in 2010
- UNWTO World Tourism Barometer: International Tourism on Track for a Rebound
- The Cultural Tourism in 2010: Trends, destinations and business outlook. Click here for the full article.
- ABTA Travel Trends Report. Click here for the full article.
- Tourism Trends in 2010. Click here to watch this video.
- Tourism Marketing Trends. Click here for the full article.
- Top Spa Trends for 2010. Click here for the full article.
- Sports tourism key to destination branding in 2010. Click here for the full article.
- Seven key consumer trends for 2010. Click here for the full article.
- Tourism and 2010 – What’s coming? Click here for the full article.
- e-tourisme en 2010 : les grandes tendances et 9 prédictions pour 12 mois. Click here for the full article.
- Passport to Adventure, Industry Trend Report 2010
Travel
- UNWTO Chief Sees Positive Signs for Travel in 2010
- Virtuoso agents identify destination trends
- Study finds growth spurt in family travel
- First Quarter Report: Adventure Travel Leaders Identify Five 2010 Travel Trends
- Middle-aged travellers leading travel social media revolution
- 10 Travel Innovation Trends for 2010
- Where are U.S. Travelers Heading in 2010?
- US Travel growth expected in 2010
- How the travel industry can thrive rather than just survive in 2010
- Groups Redefining Group Travel
- Poll: Travelers to Return in 2010
- ITB World Travel Trends Report. Click here for the full article.
- Travel gurus predict trends for 2010. Click here for the full article.
- Travel Weekly Preview: 2010. Click here for the full article.
- Travel trends 2010: The New Year holiday destinations tipped for the top. Click here for the full article.
- British Airways unveils top ten travel destinations for 2010. Click here for the full article.
- Ten travel trends for 2010. Click here for the full article.
- The world is calling: travel trends in 2010. Click here for the full article.
- Holidays trends in 2010. Click here for the full article.
- Why 2010 will be the year of the travel deal. Click here for the full article.
- Ten Hot Holidays Trends for 2010. Click here for the full article.
- Destination 2010: Top travel trends to watch. Click here for the full article.
- PhoCusWright’s 5 online travel predictions for Europe in 2010. Click here for the full article.
- Working in Travel Survey 2010. Click here for the full article.
Web & Technology
- Ten characteristics of the 2010 consumer – and not a mention of social media
- Statistical Survey Report on Internet Development in China.
- CTIA 2010: Innovations in Mobile
- What Social Media Will Look Like in 2012
- Ten reasons why 2010 is NOT the year of the mobile in travel
- Middle-aged travellers leading travel social media revolution
- Hoteliers are considering exciting new Internet marketing formats in 2010: study
- 8 Social Media Trends You Must Know for 2010
- Five Social Media Trends to Watch in Early 2010
- Top 10 predictions for Natural and Paid Search in 2010
- Online travel market is booming in China and is expected to reach over 9 billion yuan by 2013
- The era of double-digit growth in US online travel market is now over
- Five social software predictions for 2010 and beyond: Gartner
- Seven Top Online Marketing Trends for 2010
- Five Online Travel Predictions for Europe in 2010
- 10 technology trends for 2010 – a strategist’s perspective
By Region/Country
UK/Europe
- Where German Travelers are Headed in 2010
- UK summer tourists kiss Greece good-bye
- Holiday business won’t cure Greece’s financial crisis
- London: Increased profitability for 2010
- More likely to holiday abroad in 2010
- Holiday home site says UK retains popularity for 2010
- Brits still flying Down Under
- TripAdvisor UK travelers reveal 2010 trends
- Skyscanner Top 50: Spain dominates top 2010 travel spots
- Turkish Tourism sector looks forward to popular trends in 2010
- VisitScotland Tourism Industry Trends
- UK tourism growth in 2010
- Visit Britain: It’s cheap — and could be cheerful
- Stronger U.S. Forecast For 2010, 2011
- Where are U.S. Travelers Heading in 2010?
- US Travel growth expected in 2010
- The era of double-digit growth in US online travel market is now over
- AMERICANS ARE UNLIKELY TO TRAVEL MORE THIS YEAR
- Mexico City Government Sees Number Of Tourists Up 35% In 2010
- Caribbean Marketplace attendance mood portends well for 2010
- Lodging experts see U.S. hotel rates falling in ’10
Asia & Australia
- China: cautious optimism and focus on domestic tourism
- PATA releases tourism demand forecast across Asia Pacific region for next three years
- Online travel market is booming in China and is expected to reach over 9 billion yuan by 2013
- Indonesia expects 8.5% tourism increase in 2010
- Fewer consumers will take a winter break in 2010
- Top 5 travel trends in Asia
General/Rest of the World
- Can 2010 be a catalyst for ‘brand-making’ SA’s values?
- Trends in Antarctic tourism
- Key trends influencing the travel and tourism industry by continent.
- 2010 St. Kitts island tourism
TOPOSOPHY 
If you are looking for qualitative trends, then here is one resource on conducting a Responsible Tourism Audit, which might become a trend / requirement in the future.
socialtours.com just completed one, and the report is online, so that people can learn from it.
check the website @ http://www.socialtours.com and please use the Firefox browser for the report, as this brings out the footnotes of the external auditor too!
Cheers!
Great round up. I might add our ‘Translating Trendwatching Trends for Travel’ to your list:
http://www.travelonlinepartners.com/translating-trendwatching-trends-for-travel-small-business/
Off to do some reading!
After reading through a bunch of those articles the only conclusion I could come to is this, except for blindingly obvious common sense predistions, nobody really has much clue about 2010, and many people are just borrowing their guesses from each other.
It seems nothing is certain and it looks like the blind leading the blind.
Since the world is still a bit in economic crisis I have been witnessing another trend this year. People become more selective in terms of finding absolutely best price-to-service ratio not only when picking destinations for their next holidays, but also paying attention to where they book. Obviously, the big guns of the industry still take their largest piece of pie, however I can see some positive change in attitude to smaller niche websites that very often give more to their users than just ” google perceived authority “.
Fantastic site – keep it up!
Thanks for the support Greta!
Bit off topic – love the design of the site and typography. Really good job!
Thank you!
Very nice write-up. I absolutely appreciate this site. Thanks!
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