The Destination Marketing Accreditation Program (DMAP) has reached a major milestone and now has more than 100 destination marketing organizations (DMOs) that have earned accreditation. Developed by Destination Marketing Association International (DMAI), this industry-wide accreditation program is designed to recognize DMOs that meet or exceed industry standards.
DMAP has accredited DMOs throughout the United States (35 states, the District of Columbia and Puerto Rico), Canada, and Europe. The latest DMOs to achieve it are:
• Albany County Convention & Visitors Bureau (New York)
• Greater Green Bay Convention & Visitors Bureau (Wisconsin)
• LA Inc. (California)
• Lisle Convention & Visitors Bureau (Illinois)
• Mobile Bay Convention & Visitors Corporation (Alabama)
• New Orleans Metropolitan Convention & Visitors Bureau (Louisiana)
• Porter County Convention, Recreation & Visitors Commission (Indiana)
• Syracuse Convention & Visitors Bureau (New York)
• Tourism Saskatoon (Canada)
To become accredited a DMO must successfully complete a rigorous application process, requiring evidence of compliance with 54 mandatory standards and 33 voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.