California Tourism’s new campaign, California Calling, was launched this week by quintessential Californian celebrity Pamela Anderson. The campaign is searching for a member of the UK public to star alongside celebrities including Governor Arnold Schwarzenegger, Rob Lowe and David Beckham in the advert currently being screened in on UK television.
California Calling, invites members of the public to audition for this role of a lifetime by uploading YouTube videos to www.californiacalling.co.uk. Entrants should explain, as creatively as possible, why they should appear in the California ad. The public will cast votes for their favourite entries, and a winner will be selected in March 2010 from among the leading finalists. The winner will then be whisked off to California with Virgin Holidays and treated like a star whist filming the segment, which will debut on British television next April. Entrants must be aged 15 years or over. Source: eturbonews