As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012!
During this past year, abouTourism offered insights on destination marketing and the latest advancements, highlighted the latest trends to shape the industry, and shared best practice cases showcasing successful destination strategies.
Let’s take a look at the abouTourism blog posts that you found the most useful in 2012!
An overview of the Social Media Strategy for Slovenia, which the Slovenian Tourism Board commissioned us to develop in 2011, in order to take its marketing activity to the next level, broadening the range of channels through which the Slovenian tourism product could be accessed and exceed the expectations of today’s online travel consumer.
A selection of marketing initiatives from England, Scotland and France aimed at promoting domestic tourism and ‘staycations‘, local collaboration and product development as well as manage domestic issues affecting their reputation and tourism flows.
For an online reputation management program to be successful at a destination level, it is clear that Tourism Boards and DMOs need to follow an organized and methodical approach. Setting clear objectives, communicating it to all stakeholders and coordinating their activity while having integrated the program with existing marketing and operational activities are the basic steps to success.
Sport tourism is much more than just one-off sport activities. It can form a unique culture at the destination, enhance long term tourism development and certainly has great economic benefits as one of the fastest growing and more profitable tourism sectors; that is if planned and developed appropriately.
This article focuses on the most recent collaboration and tourism partnerships at a destination level, this time especially focusing on examples of tight market segmentation profiling such as in the cases of France and Holland.